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IJARSAI Int. J. Adv. Res. Sci. Anal. Infer.
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Abstract
Keywords: Omnichannel Marketing, Digitalization, Customer Engagement, Marketing Strategies.
How to Cite:Thomas, J., & Mohan, R. (2025). Omnichannel Marketing - Exploring a Marketing Strategy for the Phygital Era. IJARSAI International Journal of Advanced Research Scientific Analysis & Inferences, 01(01), 98–108. https://doi.org/10.5281/zenodo.16203005
Jomsy Thomas
Assistant Professor
Department of Management
SCMS School of Technology and Management
Muttom , Email: jomsyjerin@gmail.com
Dr. Raji Mohan
Research Guide
PG Department of Commerce and Research Centre
St. Xavier’s College for Women, Aluva
Article Dates: Received: 24 Aug 2024| Revised Submission: 05 Oct 2024 | Accepted: 20 Dec 2024| Available Online: 15 Mar 2025
Abstract
This paper explores the transformative role of omnichannel marketing in the contemporary business landscape amidst Industry 4.0. With digitalization, connectivity, and advanced analytics reshaping industries, omnichannel marketing emerges as a crucial strategy for enhancing customer engagement and driving business growth. By seamlessly integrating online and offline channels, omnichannel marketing allows companies to provide a consistent brand experience, thereby fostering customer loyalty and expanding their customer base. Drawing insights from the evolution of marketing approaches and industry trends, this paper highlights the significance of omnichannel marketing in meeting the dynamic needs of consumers and staying competitive in today’s rapidly evolving market environment.
Keywords: Omnichannel Marketing, Digitalization, Customer Engagement, Marketing Strategies.
How to Cite:Thomas, J., & Mohan, R. (2025). Omnichannel Marketing - Exploring a Marketing Strategy for the Phygital Era. IJARSAI International Journal of Advanced Research Scientific Analysis & Inferences, 01(01), 98–108. https://doi.org/10.5281/zenodo.16203005
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