IJARSAI Int. J. Adv. Res. Sci. Anal. Infer.
Tracy George Bertle
Research Scholar in Commerce
Government College
Attingal, Thiruvananthapuram, Kerala, India
University of Kerala, India
Email: tracybertle92@gmail.com
Dr. Ansi Rahila
Head of the Department of Commerce
St. Xavier’s College
Thumba, Thiruvananthapuram, Kerala, India
University of Kerala, India
Email: dransisxc@gmail.com
The Indian beauty industry has undergone remarkable growth and change in recent years, becoming one of the most vibrant sectors in the country’s economy. Itblends traditional practices with local brands and global giants, creating a dynamic landscape where innovation and diversity thrive. Organic products anditsrelevance were increasing gradually. People are very much acquainted with the products that they were using especially on their bodies. So the organic cosmetic products have made an influential impact among the consumers.The study spotlights on the driven forces behind the purchase of organic products from the part of consumers. The usageof Organiccosmetic products aremoreamongthe female consumers as they are more towards cosmetic products in general. The study tries to analyse why consumers showed favouritism towards Organic cosmetic andwellness products in the past ten years. In recent times, there is a huge paradox shift of consumers to organic products in total and organic cosmetic and wellness products are no longer excluded from that. The study focuses on the radical change of consumers from conventional or natural cosmetic products to organic ones. People are now more vigilant about their intake in terms of their skin and hair. Additionally, the article highlights the foundation for distinguishing sustainable cosmetic products from traditional cosmetics and wellness items for consumers. The purpose of this paper is to develop this framework