IJARSAI Int. J. Adv. Res. Sci. Anal. Infer.
Amritha Thomas
Assistant Professors
Research Department of Commerce
St. Joseph’s College (Autonomous)
Irinjalakuda, Thrissur, Kerala
Email: amritha@stjosephs.edu.in
Jitha Thomas
Assistant Professor
Research Department of Commerce
St. Joseph’s College (Autonomous)
Irinjalakuda, Thrissur, Kerala
Email: jithathomas@stjosephs.edu.in
With numerous investment choices available, individuals must select the most beneficial options. Effective planning requires a comprehensive understanding of available investment opportunities and their alignment with financial objectives. Investment decisions influence capital formation and economic growth, making them pivotal for personal and societal development. This study examines investor attitudes toward post office saving schemes in Thrissur District, focusing on awareness, motivational factors, and challenges. Post office saving schemes, offering safety, attractive returns, and tax benefits, remain a significant investment avenue for small savers.