IJARSAI Int. J. Adv. Res. Sci. Anal. Infer.
Dr. Prasanth S. Pai
Assistant Professor of Commerce
Sanatana Dharma College
Alappuzha Kerala, India,
Affiliated to the University of Kerala
India
Email: Prasanth.pai@sdcollege.in, sanatanamalp@gmail.com
Dr. Vishnu P.
Assistant Professor of Commerce (On Contract)
Sanatana Dharma College
Alappuzha, Kerala, India
Affiliated to the University of Kerala
India
Email: vishnu873787@gmail.com
India owns substantial freshwater resources but, at the same time, the country faces the issue of safe and pure drinking water accessibility. This paper evaluates the advent and growth of the drinking water industry in India. It conducts a review of the scope of the bottled water market, the point-of-use (PoU) water purifier sector and emerging community water systems. The study examines the major internal dynamics such as including socio-economic changes and issues of water pollution crucially affecting the industry. The paper throws light into the global dynamics of the industry. The paper also explores the prospects and challenges of the drinking water industry in India.
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