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IJARSAI Int. J. Adv. Res. Sci. Anal. Infer.
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Article Dates: Received: 24 June 2025 | Revised Submission: 01 August 2025 | Accepted: 11 August 2025 | Available Online: 16 August 2025
Abstract
Keywords: Handicraft industry, Social Empowerment, Financial Literacy, Marketing strategy
How to Cite:S., Simi, & Manjula K.G. (2025). Financial empowerment for artisans: Leveraging financial markets for handicraft industry growth. IJARSAI International Journal of Advanced Research Scientific Analysis & Inferences, 1(3), 63–77. https://doi.org/10.5281/zenodo.16887417
Simi S
Research Scholar, PG and Research Department of Commerce
Government Arts College Thiruvananthapuram
University of Kerala, India
Email: simichothi14@gmail.com
Dr. Manjula K G
Associate Professor, Department of Commerce
VTM NSS College
Dhanuvachapuram
Thiruvananthapuram
Kerala, India
Email: manjulakg79@vtmnsscollege.ac.in
Article Dates: Received: 24 June 2025 | Revised Submission: 01 August 2025 | Accepted: 11 August 2025 | Available Online: 16 August 2025
Abstract
Traditional handicraft in India is now a way to support sustainable development, create jobs, and boost economic growth in rural areas. Indian handicrafts are gaining popularity each day due to their beauty, creativity and skilful craftsmanship. The roots of the Indian handicraft industry lie in the cultural heritage of the country and has huge economic prospects. This study aims to examine three critical aspects of the handicraft sector, the awareness of artisans regarding marketing strategies, the available marketing opportunities for empowering artisans, and the financial challenges faced by them. By enhancing financial literacy and facilitating access to resources, this approach fosters entrepreneurial growth, reduces income disparities, and preserves cultural traditions. The research directions contribute to the financial empowerment and market opportunities leveraging the growth of handicraft industry.
Keywords: Handicraft industry, Social Empowerment, Financial Literacy, Marketing strategy
How to Cite:S., Simi, & Manjula K.G. (2025). Financial empowerment for artisans: Leveraging financial markets for handicraft industry growth. IJARSAI International Journal of Advanced Research Scientific Analysis & Inferences, 1(3), 63–77. https://doi.org/10.5281/zenodo.16887417
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