IJARSAI International Journal of Advanced Research Scientific Analysis & Inferences
Volume 2, Issue 2, 2026
Attainment of Sustainability Through Green Banking Products And Services: Awareness Among Gen Z In Kochi
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IJARSAI Int. J. Adv. Res. Sci. Anal. Infer.
Author(s):
Article Dates: Received: 07 March 2026 | Revised Submission: 27 June 2026 | Accepted: 22 July 2026 | Available Online: 19 August 2026
Abstract
Keywords: Sustainable Finance, Green Banking products and services, Fintech, Environmental Sustainability.
How to Cite:
Fiffy Joseph, Anu L, Anna Laya A.J, & Hensiya Sebastian. (2026). Attainment of Sustainability Through Green Banking Products And Services: Awareness Among Gen Z In Kochi. IJARSAI International Journal of Advanced Research Scientific Analysis & Inferences, 02(02), 25–31. https://doi.org/10.5281/zenodo.22005328
Fiffy Joseph
Assistant Professor
Department of Commerce
Aquinas College, Edacochin, Ernakulam
Affiliated to the Mahatma Gandhi University, Kerala, India
ORCID ID: 0009-0001-3742-8057
Email: fiffyjoseph.aquinas@gmail.com
Dr. Anu L
Associate Professor
Research Department of Commerce
The Cochin College, Kochi
Affiliated to the Mahatma Gandhi University, Kerala, India
ORCID ID: 0000-0002-4359-6348
Email: anukchal@gmail.com
Anna Laya A.J
Independent Researcher
ORCID ID: 0009-0009-7344-9515
Email: annalaya043@gmail.com
Hensiya Sebastian
Independent Researcher
ORCID ID: 0009-0002-9190-6715
Email: hensiyasebastian@gmail.com
Article Dates: Received: 07 March 2026 | Revised Submission: 27 June 2026 | Accepted: 22 July 2026 | Available Online: 19 August 2026
Abstract
As part of sustainable finance, green banking products and services supports financial activities and practices which are ecofriendly. The financial decision of Gen Z has a tremendous role for the growth of digital banking that enhance adoption of green banking initiatives. This research will focus on assessing the degree to which Generation Z is familiar with the Green Banking products & services in Kochi, as well as determining the effects of education on awareness of the same. The study will also analyse the difference in awareness among male and female participants and will identify the difficulties that Generation Z encounters in using such products and services. Moreover, the research will assess the link between the importance of sustainability and the use of Green Financial Products. Increasing the amount of knowledge in Gen Z on the Green Banking products and services will not only boost transactions but also help in achieving green innovations.
Keywords: Sustainable Finance, Green Banking products and services, Fintech, Environmental Sustainability.
How to Cite:
Fiffy Joseph, Anu L, Anna Laya A.J, & Hensiya Sebastian. (2026). Attainment of Sustainability Through Green Banking Products And Services: Awareness Among Gen Z In Kochi. IJARSAI International Journal of Advanced Research Scientific Analysis & Inferences, 02(02), 25–31. https://doi.org/10.5281/zenodo.22005328
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